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International markets or into the main battlefield of the next solar industry

Author : Date : 8/28/2011 6:23:35 PM

International markets or into the main battlefield of the next solar industry

    Recently, from the Rand think tank for the solar sector, the country's 12 provinces, part of the solar energy enterprises in the "operation of the industry the first half of 2011" Survey: solar thermal industry in three major markets, the fastest growing construction market, an increase of 53%; the international market, followed by an increase of 23%; third the retail market, an increase of 18.8%, slower than last year. Experts predict that in raw material costs rise, solar water heater against the backdrop of international economic downturn, exports of solar water heaters are still showing good growth, which reflects China's solar thermal industry, industry structure, "fusion" increasingly shaping the international market is likely to Following the construction market as the next solar main front.

    Industry mature regional markets is the "original state"

    "Run the first half of 2011 industry survey" provides market data showing growth sectors and regional markets 'original state', that is the mature stage of their industry should be market share. For this data, the industry gives this explanation, domestic solar water heaters retail market after ten years of accumulation, the base gradually become larger, solar collector increasing market saturation, the relatively slow growth rate, grace period of adjustment, which is any industry go through a process. In addition, the brand and a corresponding increase in market concentration, market senses, but also to the increase in the first cluster companies gather important factor in the decline.

    53% of the engineering market, high growth rates, the main growth is widely recognized real estate agency business and project the future of solar thermal market is the focus of development, national government policies are also increasing support, engineering, sales and marketing channels is also "by points and surfaces, "more professional, more powerful Norit, Huang Ming Solar large enterprises to lead into the government projects 10 million units of affordable housing market. Expected that with the rapid development of solar energy engineering market, the future structure of building integrated solar products will be more abundant science, from the original single compact gradually developed to the balcony wall, window wall, the facade wall, the wall embedded in such diverse three-dimensional integration. Solar vacuum tube solar core components will also be extended to the rich solar panel products to meet the different needs of different buildings.

    Pattern of "fusion" to increase the industrial concentration

    Raise industrial concentration degree of each industry, the inevitable result of maturity, and gradually into the right track with the solar industry, the future industry structure will undergo great "fusion", that the formation of a small number of enterprises with capital, resources, focus quickly. According to industry market "Pareto" principle theory, experts predict that over the next five years, the solar industry by Norit, sun, rain, Wong Ming and a few large companies account for 80% market share, while other SMEs in the total market share of 20 percent.

    Technology position, quality recognition. Outstanding performance in the industry Norit, has been to raise industrial concentration degree, the industry contribution to the standardization process of doing. The CPC-U the successful development of solar collectors, solar energy from the hot water to complete China's transition to energy use; in the herein based on the high-temperature technology, Norit follow-up developed solar boilers, solar air conditioning in high-temperature solar collectors hot product, so once again expand the field of energy use from home to industry, to drive the industry toward large-scale energy applications, so that the solar energy industry concentration has increased significantly. Solar Energy Professional Committee of China Energy Conservation Association, said Luo Zhentao with solar boilers, solar air conditioning and solar energy projects to further the development of efficient solar energy industry, about 10% to 15% of the SME market will be naturally filtered out, will focus on core markets send a small number of powerful companies, while the other remaining small and medium enterprises in the market segments of the "fission" in the search for life.

    International markets or into the main battlefield of the next

    Business focus and industry focus, let the Chinese solar energy development faster and more stable, more likely to go out. From customs data show, the first quarter of 2011, exports of solar water heater rose 23% compared to last three months of product exports increased $ 8,780,000.

    According to the survey, in addition to the international economic recovery of the positive impact of national economic situation has improved, the domestic manufacturers to take the initiative is one of the important factors, especially solar energy is reflected in the increase in the number of export enterprises: the year 2010 solar thermal export enterprises 553 home, the first quarter of 2011 reached 209 export enterprises.

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